E Commerce business in Bangladesh
Untapped Market: To find a perfect
E-Commerce business in Bangladesh it is incumbent to find out an untapped
market for E-Commerce business model to succeed in it. It is not necessary to
find something which is absolutely niche and unique but customer service or
giving some kind of value to the customer is extremely important. The ride
sharing service was not there in Bangladesh before, but they found the untapped
market and therefore became successful. A through research before getting in
the business is necessary. Software making is easy, selling the idea is
difficult. Therefore researching the market and fulfilling an untapped customer
need is vital.
Catchy Content. Content is still the king! Come to think of
it when you go to a website, what attracts you the most? It is the content; if you find the content is
to be mundane and unattractive to you then it's more than likely that you hop
off from that website to some other site as you are free to go anywhere else.
Therefore if you don't have the contents to be engaging it is unlikely that you
will retain the customers, therefore catchy and highly engaging content is
extremely important for the website to be successful.
UF UX (User Friendliness and User
Experience). Tthe website must be user-friendly unless the website is very user
friendly and easy to navigate from one point to another it is likely that the
generations of fidgety means will not like The E-Commerce site very much the
user friendly nest and User experience on the. Where
SEO Search Engine Optimization it is very important
for the E-Commerce site to be on top of the search engine result page or a SERP
(Search Engine Result Page) search
engine make or break an ecommerce site if the keywords or not optimized and the
webpage is optimized for search of the relevant keywords the business is likely
to be superseded by competitors therefore for The E-Commerce to be successful
day search engine of. Optimization or like is important.
Influencer
Marketing. it's no wonder that modern day people are
influenced by influence a small Snap chat post for Instagram post by a very
famous young artist can fetch millions of dollars therefore an influencer for
marketing of The E-Commerce site is very important. for example if we happen to
use mashrafe Bin mortaza to use some of our products and pouch saving for the
quality of our products then the products are likely to be selling very fast.
Social. Social is also very
important people are hyper connected online and they spend most of their times
in their cell phones and PCS or in the net therefore the social network for
marketing their products are very needed
Contact Visibility divisibility of the contact
information of The E-Commerce site in each and every pages of The E-Commerce
site very look pretty please show is also very important
Security. The E-Commerce site is of course needed to be very secure as people would be paying online their money and they need their credit information credit cards for other bank information to be extremely secure therefore The E-Commerce site needs to be very secure in terms of Cyber-attacks cyber security and other factors concerning ecommerce business to be successful.
Customer Service customer service is very important
without appropriate customer service Customer service is very important for ecommerce
business to be very successful people expect good customer service from E
commerce sites and if they find The E-Commerce business response to their
enquiries promptly return policies are good and they are happy with the
customer service it's more than likely the customer retention will be very high
Multi-Channel Marketing The marketing for The E-Commerce business has to be multichannel meaning all spectrum of digital strategy should be employed for doing the digital marketing of The E-Commerce site this includes social media marketing mobile marketing PPC Search Engine Optimization email marketing content marketing and also doing comprehensive analytics of the all channels for the best results in weeding out the less performing campaigns by doing some kinds of A/B testing and other analytics activities.
Conversion rate. E-Commerce is all about conversions it is very important that we must capture every visitor and convert the visitors into a purchaser and to optimize that conversion all possible activities in relation to that conversion has to be taken consideration of.
Acquisition cost analysis. The acquisition cost analysis is also very important for every purchase a to become a purchaser from a visitor is a very important channel these are they these are the days people are drawn to site rather than coming on their own with the help of all kinds of context and relevant activities.
Test everything to do a successful ecommerce business
it is very useful to test every aspect of the market situation every possible
in every possible business ideas must be tested before going full scale into
the digital marketing of e-commerce site.
Social heavy The E-Commerce business must be social
heavy because people are always online and socially connected and this platform
must be used to reach to this customers to make them become potential customers
and with the help of customer relationship management and CRM software they
must be followed through for becoming a loyal customer from the proof of the
products of The E-Commerce business
Video primed video activities is very useful because
people nowadays see whatever they buy through also so forums and video channels
they ask multiple users they take and watch reviews in the YouTube and other
video channels before making any purchase decisions for every purchases people
make minimum several days of online research therefore video Advertising and Marketing
activities must be made used to make the ecommerce business successful
Email marketing email marketing is not dead
people interested to receive periodical updates when they are seeing for
checking things online before making a Purchase Decision sorry binding them
with useful content through email is a very good idea to retain and content
customers for the therefore reminding them with newsletters and emails for the
products when they are subscribing while visiting The E-Commerce site is important
to make them see that we are in the business and we want them to be happy with
the products by giving them periodical relevant highly customized email
newsletters to this customer.
High quality
Graphics and Videos customer's Hike wallet cannot and underestimated this day is internet is
quite fast and people would like to see videos of the products that they are
researching before making a Purchase Decision therefore a high quality video if
possible by an influencer is very useful for the thing to be sold
Mobile friendly the website needs to be mobile
friendly as people tend to go away from each side if it takes more than two and
half seconds to load in the mobile phones therefore the website of the commerce
must be very fast before the potential customer lose interest as the website is
taking longer time to load therefore the website must be mobile friendly so
that people are drawn to the website by the attractiveness a fast speed of the
website
Security payment gateway needless to
say that security of the website of The E-Commerce is very important people do
not want to be scanned by the scammers so they need to be very very sure that
the site is secure and their payment is also secure therefore that trust
building is important by the commerce with secure socket list another security
measures for them to become and remain as loyal customers.
Easy Navigability The E-Commerce site should be easily
navigable they should be able to navigate and browse products from one place to
another with suggestion coming back to the original site and relevant products
and all this information readily available for The E-Commerce site to be
successful the leader should be effortlessly directed to as if he has been
shown to the product what he just thought about with the help of programmatic
and real time bidding methods they should be reminded by follow up emails
banner ads and other kinds of programmatic marketing techniques so that they
are always reminded that they want to buy something and they can buy now.
User Experience and User Interface User experience and
user interface needs not to be overemphasized people should be happy to browse
the website and they should find it easy to buy from the site.
Product Value product value is optimum
importance people would like to make huge amount of online research before
buying something so if the product is not priced right for the quality
therefore people will lose interest to buy the things so product price and
product value is very important and they should be of high quality with huge
amount of customer service better guitar
Navigation The navigation of the website is to be very
useful to the potential customer
Targeting
Younger generation. Target the younger generation must be the primary target as
they are potential buyers and they are always connected and they are always
online therefore choosing the items for the younger generation is likely to be
a viable model for e-commerce success.
Dhaka traffic in mind the terrific traffic
situation at the city of Dhaka can be a potential benefits for the commerce to
be successful if the E-Commerce site can give them something they are looking
for without having to go to purchase to the market making a huge delay in the
traffic enroute is a good idea to make The E-Commerce to become very successful
Return policy return policy has to be very
clear and professional if the return policy is fine then The E-Commerce is
likely to be very successful
Trust establishment of trust is
very important for any ecommerce business to be successful. The trust is established by giving the
buyer good quality products
followed by high standard of Return
Policy and making secure purchase process by the customer Through The
E-Commerce site therefore making them see that the site is good and they can
purchase will make them become a repeat customer and retain them for the longer
duration for the business. The reason why the Amazon is the top e-commerce
business so far (as Alibaba is soon overriding them) in the world is by
establishment of trust.
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